Virtually all members of this age group are online, and nearly as many are social network users. Millennials are ahead of the curve by almost any digital metric: online video viewing, mobile internet usage, mobile commerce, and location-based services.
Their presence on such a wide variety of digital media offers marketers a plethora of opportunities to target them, but millennials are typically unenthusiastic about advertising and prefer to avoid marketing messages that seem insincere.
Not really surprising and new results. More a confirmation how we as marketeers should talk with the Millenials. We are leaving the age of one way communication and marketing heading into dialogue as new paradigm.