Virtually all members of this age group are online, and nearly as many are social network users. Millennials are ahead of the curve by almost any digital metric: online video viewing, mobile internet usage, mobile commerce, and location-based services.
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Their presence on such a wide variety of digital media offers marketers a plethora of opportunities to target them, but millennials are typically unenthusiastic about advertising and prefer to avoid marketing messages that seem insincere.
via emarketer.com
Not really surprising and new results. More a confirmation how we as marketeers should talk with the Millenials. We are leaving the age of one way communication and marketing heading into dialogue as new paradigm.
