Kategorie: English language articles
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How Analytics Can Improve Collaboration Behavior | Smart Data Collective
Enterprises deploy collaboration and social software to allow employees to more effectively address business problems and identify business opportunities. This software helps users find content from which they can learn and locate other people with whom they can collaborate. Success will depend on how well the application enables users to find what they are seeking,…
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Privacy Is About Control, Not Anonymity | Social Media Today
I don’t care if my credit card company, Amazon, Google or Facebook have my information. I don’t even care if they use it to target ads at me. You know what I want? Control. I want control over how companies use my information. I want to know that if I post a photo of someone…
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Influence is not a Mathematics Game | Social Media Today
Influence is from the relationships that we build within our community. What do the people that know you or are exposed to you on the social media profiles say about you? What stands out about you that makes them even think about you, visit your blog, tweet you on Twitter? via socialmediatoday.com So true. It…
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Why IBM Could Be Bigger Than Facebook in Social Media | Fast Company
Though Facebook is the reigning social network, it is simply a ripple in the ocean of IBM’s vision for the new social organization. Businesses of all sizes need to think social across their intranets, extranets, the internet itself and the emerging mobile marketplace. Whether it’s about sharing information internally, with clients in a walled garden,…
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Don’t agree with: Social Media Working Better for Retention Than Acquisition – eMarketer
via emarketer.com I do not agree with the conclusion: It is the mixture of new customer acquisition, customer service and collaboration with customers (and I do use collaboration by intention) and brand awareness which makes Social Media extremely important – and not with traditional Marketing initiatives. Posted from Digital naiv – Stefan63’s Blog
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You Can Stop the Social Media Hype: Business Collaboration News
There are no secrets of social media. As someone who’s seen the bubble of the early web and new media business burst, I’m feeling a sense of deja vu. via gigaom.com (Of course) I don’t agree. in my opinion Social Media has a different quality, because it really empowers customers. Customers connect, are able to…
