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Kategorie: English language articles

  • Who the $%^&^% cares about the ROI of Enterprise 2.0? | AIIM Enterprise 2.0 Blogs

    E-mail is dial tone. Companies couldn’t exist without it. Nobody would think about calculating its „ROI.“ The adoption of social technologies in the enterprise is headed there. By the time your organization conducts one of those long-winded ROI analyses by an expensive consultant about whether to deploy social technologies, your competitors will have already done…

  • Favorite Music-Video: Slave To The Rythm – Grace Jones

    Nachdem ich heute schon über Amanda Lears Follow Me gestolpert bin, war der Weg zu Grace Jones nicht fern. Abgefahrenes Video (das ich leider entfernen musste, da es natürlich nicht in Deutschland … Der übliche YouTube-Käse. Mal schauen, wie lange diese Version online bleibt:

  • Foursquare CEO crowned "king of social media" > So this happened. (Wired UK, July 2010)

    So this happened. (Wired UK, July 2010) Ursprünglich hochgeladen von dpstyles™ „Foursquare co-founder Dennis Crowley is the new king of social media, according to the U.K. edition of Wired. In a long profile, the magazine says the location-based service has gone mainstream, found ways to make money and won over tech-savvy social marketers. Crowley, meanwhile,…

  • Social Media No. 1 Emerging Channel for Lead Generation – eMarketer

    … via emarketer.com Finally we are at a point, where it is clearly said, that we are not only for awareness reasons on the web and in Social Media. Yes, companies want to sell. They do want to generate leads. Social Media is in my opinion to generate better qualified leads. In addition it is…

  • B2B Spending on Social Media to Explode – eMarketer

    In 2009, B2B marketers spent the largest portion of their social media budgets on customer communities, followed by podcasts and blogs. These tactics allow B2B marketers to share more relevant product or service information with their customers than they could with other social tools. via emarketer.com The spending for Social Media activities will explode in…

  • Web 3.0, Social Media and the Paradox of Choice

    A bunch of good statements from Paul Sutton on the changing world of Marketing – initiated through Social Media:  No longer do we want help finding information on the internet; we now want help choosing between the mass of information that is delivered to us in around 0.4 seconds. … The impact on marketing strategy of this…