Kategorie: English language articles

DREAMing the New Workplace and Organization – Even beyond Shareholder Value and Quartely Profits?

This article by Matthew Brodsky talks about a book from London School of Business leadership experts Rob Goffee and Gareth Jones, titled Why Should Anyone Work Here?: What It Takes To Create An Authentic Organization, just released by Harvard Business Review Press. It lays out the DREAM of a great workplace and a great organization in…

26/10/2015
Lessons on Paid Media and let us respect our Customers [INFOGRAPHIC] | via Social Media Today

As a strong believer in good, relevant, if possible regional relevant content I do find this infographic and the findings of the survey behind it extremely useful. I do see a tendency right now to invest in Paid Media – which is the right way -, but to forget, what the potential customer wants: They…

15/10/2015
Enterprise Mobility: Educate Employees and provide them with Tools they want to get Work done

An enterprise mobility strategy is, no doubt paramount and, less than half of the organizations surveyed have one in place. That leaves businesses vulnerable considering that, according to the survey, 77 percent of workers use personal devices to access work data; 70 percent use employer issued devices to access public Wi-Fi; 64 percent use consumer…

14/10/2015
Marketing: Why not focus on 70% of B2B Buying Processes, which are completed before Sales get involved?

A series of interesting facts and figures, which should make every marketer rethink their content offerings. A little bit black and white and banging on Marketers (while not covering the other side of the house, the Sales force, which very often only sees Marketing as the T-Shirt and Coffee Cup department). The truth is in…

12/10/2015
The Dark Side of Wearables: It will remain up to the Consumer to determine the Risks of Wearing

„In our lives, conveniences seems to trump privacy every time.“ Basil Hashem A very interesting article by Teena Hammond on privacy with a lot of great quotes. And of course wearing an Apple Watch – whichs main purporse currently is to do my exercises and keep track of my activities – I feel affected. My…

11/10/2015
Customers want a transaction-oriented, business-like, respectful customer service experience

This is what it will come down to: a transaction-oriented, business-like, respectful customer service experience where yes, the rep knows the customer’s name and history — and then is able to address the query or issue on the spot. Without risking personal data and without trying to cross sell and up sell. So the answer…

09/10/2015