Kategorie: English
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Even more in Digital: You need to know your Customers
Are your digital channels the most effective ones? While digitization, overall, is a no-regrets play, some channels resonate more in certain industries. When we compared two retail brands, we found that social media converted consideration into purchases twice as effectively as other digital channels did. For two Italian banks we studied, online searches were found…
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Some of my Favorite Digital Marketing and Social Media Trends
Usually I don’t like the typcial 15 tips, 10 best blog posts. But here are some of my favorite marketing credentials included: 2. Blogging Will Continue To Dominate Lead Generation Creating great content and driving traffic back to your site will remain the best way to generate organic leads. This means if you aren’t blogging,…
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Interesting thoughts on technology in the Enterprise, the Cloud and Shadow IT
Interesting thoughts on technology in the Enterprise, the Cloud and Shadow IT. Whether it be budgetary constraints, technical limitations, security concerns or performance issues, not every application will make it to the cloud. This brings us to the hybrid enterprise, which is a mix of data center and cloud-hosted apps and data, and networks comprised…
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Really less Email in 2014? Doesn’t feel like it – Waiting for IBM Verse
Beyond the problem description I couldn’t agree more on, the statement that 2014 less emails have been sent, surprised me. Doesn’t feel like it. Good posting reflecting the challenges we have, but we need to take into consideration, that business email even makes it more complex adding requirements like email archiving and compliance, file sharing,…
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From Command-and-Control-by-Excel to Self-Responsibilty-while-not-forget-Performance-Mentality
In short, we need to revamp our workplace tools and culture to drive higher and healthier productivity. Command and control is out. Performance-driven cultures where management seeks high productivity but gives employees more freedom to determine their schedules and location is the way of the future in an increasingly complex, always-on and stress-filled world. First…
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IBM ConnectED in Tweets – A very personal selection of Tweets in my Timeline
A very personal selection of Tweets in my Timeline. Sorry for the typos! https://twitter.com/Digitalnaiv/status/560113410499952640 https://twitter.com/Digitalnaiv/status/560111253515808768 https://twitter.com/Digitalnaiv/status/560110345159987200 https://twitter.com/Digitalnaiv/status/560108763256856576 https://twitter.com/Digitalnaiv/status/560074634977370112 https://twitter.com/Digitalnaiv/status/560432677321310208 https://twitter.com/Digitalnaiv/status/560256084410388480 https://twitter.com/Digitalnaiv/status/560144195382689792 https://twitter.com/Digitalnaiv/status/560143827777114112 https://twitter.com/Digitalnaiv/status/560143410976526337 https://twitter.com/Digitalnaiv/status/560141805858324482 https://twitter.com/Digitalnaiv/status/560140493745848320 https://twitter.com/Digitalnaiv/status/559828613168500736 https://twitter.com/Digitalnaiv/status/559826136004194304 https://twitter.com/Digitalnaiv/status/559824256398131200 https://twitter.com/Digitalnaiv/status/559823420272029696 https://twitter.com/Digitalnaiv/status/559822332449935360 https://twitter.com/Digitalnaiv/status/559821285417447424 https://twitter.com/Digitalnaiv/status/559820188859006978 https://twitter.com/Digitalnaiv/status/559818237572317184 https://twitter.com/Digitalnaiv/status/559818068931932160 https://twitter.com/Digitalnaiv/status/559777837956464642 https://twitter.com/Digitalnaiv/status/559746203181932544 https://twitter.com/Digitalnaiv/status/559742449225318401 https://twitter.com/Digitalnaiv/status/559741400083091456 https://twitter.com/Digitalnaiv/status/559740386537922560 https://twitter.com/Digitalnaiv/status/559739885830299649 https://twitter.com/Digitalnaiv/status/559718144973893632 https://twitter.com/Digitalnaiv/status/559715140925280257 https://twitter.com/Digitalnaiv/status/559714718600794112 https://twitter.com/Digitalnaiv/status/559714275204136961 https://twitter.com/Digitalnaiv/status/559714412521467904 https://twitter.com/Digitalnaiv/status/559714016424386560 https://twitter.com/Digitalnaiv/status/559713580908838912 https://twitter.com/Digitalnaiv/status/559713017483763713 https://twitter.com/Digitalnaiv/status/559712572845617152 https://twitter.com/Digitalnaiv/status/559712145819332608 https://twitter.com/Digitalnaiv/status/559711730935529472 https://twitter.com/Digitalnaiv/status/559709205049790464 https://twitter.com/Digitalnaiv/status/559708642279444480 https://twitter.com/Digitalnaiv/status/559707675647553539 https://twitter.com/Digitalnaiv/status/559707369509515265…
