Kategorie: Marketing, Werbung & mehr

Don’t Let Process Overtake Purpose in Marketing – Jake Sorofman

It meant mindless adherence to doctrine where, over time, the emphasis would inevitably shift from the outside-in perspective of the product, the market, the customer, the business objective itself to the inside-out (or sometimes inside-in) world or rules, roles, policies and politics of the organization. … We’ve all witnessed process that had lost sight of…

05/04/2016
Als Mitarbeiter aktiv in Social Media: Geht das? Wie geht das? Was sollte man beachten!

Unternehmen freuen sich oder besser sollten sich freuen, wenn Mitarbeiter als Markenbotschafter unterwegs sind. Sie verbreiten Informationen über die Angebote und Kompetenzen eines Unternehmens. Und soziale Medien, Communities, Netzwerke, Verbände, Fachforen, aber aber auch Facebook oder Twitter beeinflussen heute Entscheidungsprozesse gerade auch B2B-Umfeld. Für Marketing und Vertrieb sollten soziale Medien, insbesondere Netzwerke wie Xing oder LinkedIn, zum täglichen Handwerkszeug gehören.…

29/01/2016
Web Content Management: Finally Time to keep to Our Promise

Here’s my problem: people keep complaining to me about our current CMS. The marketing department says it won’t let them be ‘agile,’ sales say they don’t have enough leads and the IT department say they’re sick of spending all their time writing code to fix spelling mistakes. Source: All I Want for Christmas Is…

11/01/2016
Lessons on Paid Media and let us respect our Customers [INFOGRAPHIC] | via Social Media Today

As a strong believer in good, relevant, if possible regional relevant content I do find this infographic and the findings of the survey behind it extremely useful. I do see a tendency right now to invest in Paid Media – which is the right way -, but to forget, what the potential customer wants: They…

15/10/2015
Marketing: Why not focus on 70% of B2B Buying Processes, which are completed before Sales get involved?

A series of interesting facts and figures, which should make every marketer rethink their content offerings. A little bit black and white and banging on Marketers (while not covering the other side of the house, the Sales force, which very often only sees Marketing as the T-Shirt and Coffee Cup department). The truth is in…

12/10/2015
Customers want a transaction-oriented, business-like, respectful customer service experience

This is what it will come down to: a transaction-oriented, business-like, respectful customer service experience where yes, the rep knows the customer’s name and history — and then is able to address the query or issue on the spot. Without risking personal data and without trying to cross sell and up sell. So the answer…

09/10/2015