Kategorie: Marketing, Werbung & mehr
-
How to Create a High-Converting Landing Page (@JeffBullas)
Very true statements on the importance of good landing pages with a clear, interesting and impactful call to action: What is the first thing visitors notice when they come to your website? If you’re being deliberate about how you direct people to your site, it’s going to be a landing page. The first glimpse of…
-
Marketing to the “Connected” Generation
Think about it! This is the “connected” generation, those 18-34 year olds who are now responsible for $500 billion in internet spending each year. And in just a few more years, they will make up 75% of the workforce. Here are a few characteristics of this group that should impact your marketing strategies:# They’re connected…
-
Noch immer kein wirkliches Verständnis für soziale Medien in Unternehmen
Nun sind schon einige Jahre – oh mein Gott – vergangen, in denen das Thema Social Media für Unternehmen diskutiert wird. Doch mir scheint, einige Dinge sind auch nach Jahren nicht wirklich verstanden worden oder klar – obwohl laut Umfragen immer mehr Unternehmen Social Media Teams aufbauen. Im Gegenteil: Manche Tendenzen widersprechen sogar dem Wesen…
-
B2B Sales: Sales People are still in
Some interesting facts out of SiriusDecisions “2015 B-to-B Buyer Study”. The buyer journey seems still to be a combination of Sales and Marketing touches: B2B buyers interact with sales representatives at every stage of the buyer’s journey, the research firm reported after it surveyed 1,000 B2B executives. “Although we knew human interactions were still an integral…
-
The Millennial Generation is (not only) Re-Defining the Web Experience
Some great points by Gerry McGovern. People – in particular the Generation Y – doesn’t believe any more in authority like the previous generations. Not information overload is their challenge. They use the web for information emancipation – as long as they have free access to information not being manipulated, monetized or „advertised“ by economic…
-
Kommentar CeBIT 2015: Von hübschen High Heels und gierigen Produktmanagern – computerwoche.de
Den Absatz finde ich einfach so schön (wobei die Zeiten der koketten High Heels doch wohl eher vorbei sind): Meine Rundgänge über das Messegelände während der nächsten Tage machen mir jedenfalls klar, dass auf der CeBIT 2015 von Besuchermangel und schlechten „Vibes“ keine Rede sein kann. An den Ständen von IBM, Microsoft, SAP, der Telekom…
