Marketing to the “Connected” Generation

Think about it!

This is the “connected” generation, those 18-34 year olds who are now responsible for $500 billion in internet spending each year. And in just a few more years, they will make up 75% of the workforce. Here are a few characteristics of this group that should impact your marketing strategies:#

  • They’re connected all the time
  • They’re disconnected from traditional attempts of businesses to reach them, even via content marketing
  • They rely on friends for recommendations
  • They don’t want to be “pushed”
  • They want reasons to read and share – they’re amused, they’re entertained, they’re asked to participate, they see cleverness, they see authenticity, and they see social responsibility

Source: Content Marketing Strategy for the Next Decade – 10 Things to Think About | Social Media Today

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