Kategorie: Marketing, Werbung & mehr
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Web Experience Management: Wie die eigene Website und Facebook sich ergänzen » t3n News
Die Social-Media-Elemente sind nur beispielhaft gemeint, dort könnten auch andere stehen. … „Web Experience Management“ ist eine Summe aus einer überschaubaren, aber nicht minder wirkungsvollen Sammlung von Regeln: Im Zentrum der Vernetzung steht der einzige Platz in dem du maximale Gestaltungsfreiheit hast: die eigene Website. Kenne deine Zielgruppe, und verknüpfe deine Website mit den Diensten…
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Identify the Right People to Manage Your Social Media Initiatives | Social Media Strategery
To find the right person to handle social media for your organization, look for people who: LOVE your organization and really understand its mission – first and foremost, find the people who love their jobs and believe in your mission. This isn’t a job for the person interested in just the paycheck. Believe in the…
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Marketers are NOT spending their money where users are spending their time (via socialfresh.com)
Search dominates the marketing budget The darling of online marketing, search represents the lion’s share of online marketing dollars. Accounting for a mere 3.5% of time spent, search accounts for the most dollars at 31% of the total budget. … Email is used a third less than it was last year … Users spend almost…
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Once Again, Social Media/ Business/ CRM is Not About What Brands Say, But About What Brands Do | Social Media Today
via socialmediatoday.com Nice visualization of Social CRM use cases. Posted from Digital naiv – Stefan63’s Blog
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Social Media needs cross-functional teams « Dachis Group Collaboratory
Creating a cross-functional team is a way to scale your strategy and create a strong foundation for a social media program. Each member of the team should bring relevant expertise to the table. Most people turn to the “usual suspects” when putting together a social team: Marketing, PR, and Customer Service. However, there are other…
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Social Media Leads Content Marketing: New Survey Reveals – via Jeff Bullas
What is rather revealing is the continuing marketing importance of email marketing (e-Newsletters) in the marketing mix with a ranking at number two. This continues to affirm its importance via jeffbullas.com Blog Post from Jeff Bullas from January 2010. Nevertheless still interesting results, what we as marketiers do produce in terms of content. Posted from…
