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Kategorie: Marketing, Werbung & mehr

  • Herrschaft der Algorithmen: Die Welt bleibt unberechenbar – FAZ.NET

    Immer mehr und immer wichtigere Entscheidungen werden von rechnenden Maschinen getroffen. Längst greifen sie auch in unsere Alltagswelt ein. Aber wer von uns weiß schon, was ein Algorithmus ist und wie er funktioniert und vor allem, wo seine Grenzen liegen? Was wir brauchen ist ein Zeitalter der digitalen Aufklärung…. Es genügt nicht, die Techniker im…

  • B2B Spending on Social Media to Explode – eMarketer

    In 2009, B2B marketers spent the largest portion of their social media budgets on customer communities, followed by podcasts and blogs. These tactics allow B2B marketers to share more relevant product or service information with their customers than they could with other social tools. via emarketer.com The spending for Social Media activities will explode in…

  • YouTube – The Second Biggest Search Engine | Six Pixels of Separation

    Does that seem hard to believe? YouTube (which is owned by Google) is the second largest search engine. … It’s more than just the traffic that online video generates. It’s also about the education. Recently, I was looking for a strong tutorial on the basics of Keynote. The default thought is to look at both…

  • Web 3.0, Social Media and the Paradox of Choice

    A bunch of good statements from Paul Sutton on the changing world of Marketing – initiated through Social Media:  No longer do we want help finding information on the internet; we now want help choosing between the mass of information that is delivered to us in around 0.4 seconds. … The impact on marketing strategy of this…

  • B2B Marketing: Currencey of getting information from people is trust and exchange of value

    We should all take a lesson from Facebook and understand that getting information from people is not a zero-sum game. It’s a gradual process—the currency of which is trust and exchange of value. via socialmediatoday.com Great summary! Title of Christopher Koch’s posting is „How Facebook’s Privacy Disasters Will Change B2B Marketing“.

  • Social media could help brands recapture trust (via SmartBrief)

    Social media could help brands recapture trust About 95% of consumers view advertising as inherently untrustworthy, and fewer than one in 10 consumers take corporate announcements seriously, according to a survey. Yet social-media users are twice as trusting as average consumers, so brands with a high degree of social engagement stand a chance of recapturing…