Kategorie: Marketing
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Trailer: „Ist Social Media nur eine Modeerscheinung?“
Deutscher Text synchronisiert – Ist Social Media nur eine Modeerscheinung? Etwas sehr reißerisch, aber trotzdem ist es wahr, daß Social Media die bisherige Welt des Marketings (und nicht nur die) verändern wird.
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Social Media kann dabei helfen, Vertrauen in eine Marke (zurück) zu gewinnen (via SmartBrief)
Social media could help brands recapture trust About 95% of consumers view advertising as inherently untrustworthy, and fewer than one in 10 consumers take corporate announcements seriously, according to a survey. Yet social-media users are twice as trusting as average consumers, so brands with a high degree of social engagement stand a chance of recapturing…
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Why Your Business Should Not Abandon Facebook – PCWorld Business Center
But, in the end the social networking site will most likely continue to grow its membership despite any boycotts and defections, and it still represents a fertile and valuable arena for engaging customers and building relationships to establish and expand your brand recognition. Don’t follow the vocal minority and jump ship just yet. It’s not…
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Beyond Google: SEO and the Social Web – Online Marketing Blog
Inspired by Adam Singer’s graphic Developing and promoting optimized content to relevant networks creates a Social and SEO cycle that expands reach, grows community and improves search engine visibility. … You can focus all your efforts on Google SEO, or you can develop a bigger picture perspective that creates additional relevant traffic channels to your…
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AmEndeDesTages.com: Jenseits des Hypes – Der Marketingmix macht es
Meines Erachtens hat es die wirklich grundlegende Veränderung durch Social Media noch nicht herumgesprochen, weil sie für alle Seiten sehr unsexy ist: Marketer und Verleger werden zukünftig sehr viel mehr, aber dafür wesentlich kleinere Brötchen backen müssen. Nicht In-Game-Advertising, iPhone Apps, Twitter, MySpace ODER Virals sind die Lösung, sondern alle gemeinsam. Und es werden immer…
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Surprising: B2B marketers use Social Media more extensively than B2C – eMarketer
Business.com found in 2009 that those B2B marketers who do use social media tend to do so more extensively than their business-to-consumer counterparts. via emarketer.com Very interesting. I was not expecting that B2B is using Social Media-tools more extensively than B2C. Depending on the channel used I did expect different results.
