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Am 16. März: IBM Design Thinking Camp auf der CeBIT
Ich bin ja nun schon einige Jahre in der Software-Branche unterwegs und wenn ich so zurückblicke, so richtig benutzerfreundlich waren die Lösungen nicht, wie wir angeboten haben. Tief verschachtelte Menüstrukturen, in denen man oft nicht die Funktion fand, die man sucht, ergonomisch suboptimale Oberflächen, miserable Darstellung auf mobilen Endgeräten. Die Liste der Mängel kann man…
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The Future of Work – The Future of Employee [Infographic]
Two supplemental infographics from the Chess Media Group, a bit painting black and white, but nevertheless very useful for discussing the change we are undergoing right now: More background in Jacob Morgan’s article on Forbes. And again the link to the related article.
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Using Social as the Entry Point for Digital Transformation
I like the headline of this infographic from Dion Hinchcliffe: a perfect fit to my posting on the end of Social Business – as we know it ;-). Talk business cases, use cases, business processes, not social blabla. And think about how digital is going to change and transform your industry, company, processes! The German…
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Even more in Digital: You need to know your Customers
Are your digital channels the most effective ones? While digitization, overall, is a no-regrets play, some channels resonate more in certain industries. When we compared two retail brands, we found that social media converted consideration into purchases twice as effectively as other digital channels did. For two Italian banks we studied, online searches were found…
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Some of my Favorite Digital Marketing and Social Media Trends
Usually I don’t like the typcial 15 tips, 10 best blog posts. But here are some of my favorite marketing credentials included: 2. Blogging Will Continue To Dominate Lead Generation Creating great content and driving traffic back to your site will remain the best way to generate organic leads. This means if you aren’t blogging,…
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Interesting thoughts on technology in the Enterprise, the Cloud and Shadow IT
Interesting thoughts on technology in the Enterprise, the Cloud and Shadow IT. Whether it be budgetary constraints, technical limitations, security concerns or performance issues, not every application will make it to the cloud. This brings us to the hybrid enterprise, which is a mix of data center and cloud-hosted apps and data, and networks comprised…
