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Your 2011 Digital Marketing Reboot | By Mitch Joel at Twist Image
Great summary of questions, you should ask yourself on your Digital Marketing Strategy 2011: Here are the 6 questions you should answer and then act on as soon as possible: Are you committed to a real strategy? … Figure out how the digital channels can best serve your brand. The net result should be a…
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Enterprise 2.0: A Transition From Destination Site To Platform Services (Collaborative Thinking)
Trend: The focus of “Enterprise 2.0”-related solutions will expand from social network sites to social applications hosted on the social network site itself and social networking services capable of adding social context to productivity suites, collaboration tools, enterprise portals, business processes, and mobile applications. … Detail: In general, the first wave of Enterprise 2.0 was…
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Neue Social Media-Kanäle / IBM veranstaltet Social Business Jam > 8. – 11. Februar
Unter dem Dachbegriff Social Business laufen jetzt gerade die Diskussionsstränge rund um Enterprise 2.0, Web 2.0 und Social Media zusammen. Die private Nutzung von Twitter, YouTube oder Facebook und der Gebrauch dieser Social Media-Kanäle für Marketing und Vertrieb wurde in den vergangenen Jahren getrennt vom Thema Enterprise 2.0, der Nutzung von Social Software in Unternehmen…
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The Social Organization – IBM – The Business Value of Social Software
Great presentation by IBM fellow Bilal Jaffery from the CIO Forum:
