Schlagwort: B2B
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Marketing heute: Weg von purem Zählen von Leads hin zu einem Fokus auf den Dialog mit den Interessenten
Kontakte, Kontakte, Kontakte, mit allen Adressdetails von E-Mail bis Telefon und natürlich der Genehmigung, mit diesen Kontakten regelmäßig kommunizieren zu können. Per E-Mail-Newsletter, per Telefon – und per maßgeschneiderter Werbung, die auf dem Surfverhalten und den gewonnenen Daten der Interessenten und Kunden basiert. Das ist das Mantra des heutigen Marketiers neben der sagenumwobenen Pipeline, den…
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MyKinsey: Kein Entweder-Oder, im B2B braucht man digitale Kanäle UND Vertrieb
Der CIOKurator hält mich „very busy“, aber hier endlich einmal wieder ein Artikel auf DigitalNaiv, denn es geht mal primär nicht um den CIO. Es geht um B2B Marketing, also meinen originären Job. McKinsey hat mal wieder rumgefragt und ich möchte zwei wichtige Ergebnisse hervorheben. Es geht nicht um digitalen Kanal oder den lebendigen Vertriebler.…
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The Role of Social Media in B2B buyers’ decision making | CustomerThink
Some key facts and recommended read on the role of social media in B2B buyers‘ decision making, which should make us think. To put this in perspective, one American university study found a massive 75% of B2B buyers were influenced by information they found on social media – showing that having a well thought out…
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Marketing: Why not focus on 70% of B2B Buying Processes, which are completed before Sales get involved?
A series of interesting facts and figures, which should make every marketer rethink their content offerings. A little bit black and white and banging on Marketers (while not covering the other side of the house, the Sales force, which very often only sees Marketing as the T-Shirt and Coffee Cup department). The truth is in…
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B2B Sales: Sales People are still in
Some interesting facts out of SiriusDecisions “2015 B-to-B Buyer Study”. The buyer journey seems still to be a combination of Sales and Marketing touches: B2B buyers interact with sales representatives at every stage of the buyer’s journey, the research firm reported after it surveyed 1,000 B2B executives. “Although we knew human interactions were still an integral…
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Truly Integrated Marketing: Not Social. Not Content. Not Search. All of Them. Together.
Good summary of 5 Top Marketing Trends to consider for 2015: 1. Truly Integrated Marketing: Not Social. Not Content. Not Search. All of Them. Together. For a while there, companies were disproportionately focused on search marketing. And then, they were focused on social media marketing. Next, content marketing. All with a little mobile mixed in. … My…