We’ve been talking about the cloud for years now. And yes, providers have done plenty to hype it too. But frankly, most customers have been very wary about it, especially in Europe. There are many reasons for that, from fear of job losses in IT to information security. People in many IT departments are far… Weiterlesen Cloud growth in Germany (and Europe) to be driven by Collaboration and CRM
It becomes more and more a hot topic: Social selling, how to use Social Media in your sales cycle to get information on your potential customers, to connect with potential customers, to listen and identify opportunities to influence ... This posting from Mark Fidelman and Jim Keenan Forbes is great. I wrote up my summary… Weiterlesen Social Selling – being a fly on the wall of your customers …
IBM has a number of internal transformation projects under way, all of which have been brought into the CIO’s office. One very significant transformation is the move away from a traditional sales approach of micro-managing the sales representatives, toward “social selling”, which leverages a variety of technologies, social and otherwise. When IBM started developing this… Weiterlesen SugarCRM becomes the core of IBM’s next-generation CRM » Ovum
Great posting on how the sales process has changed in the age of Social Business and how and why businesses need to respond: They start their research doing one of two things: they search on Google (for Low- to Medium-Scrutiny products and services) or they talk to their peers (for Heavy-Scrutiny and Intense-Scrutiny products and… Weiterlesen Selling is Dead. The Customer Community Killed it | The Social Customer
B2B Websites Become the Ultimate Social DestinationIn the consumer world, many companies send their visitors directly to Facebook. This strategy seems to be based on the fact that people are already on Facebook and why should companies encourage them to leave the environment. B2B companies will understand this year that it is more productive to… Weiterlesen B2B Websites Become the Ultimate Social Destination | Social Media B2B
#12. Social & Web Merge And Become Hyper-Personal The idea of “social media” is going away. As social networks merge into our content, we will stop looking at them as separate things, and instead as one, integrated platform. One need only look at the Apache Rave (based on open social) concept to see how social… Weiterlesen Customer Experience: Social & Web Merge And Become Hyper-Personal
