Schlagwort: Marketing

Truly Integrated Marketing: Not Social. Not Content. Not Search. All of Them. Together.

Good summary of 5 Top Marketing Trends to consider for 2015: 1. Truly Integrated Marketing: Not Social. Not Content. Not Search. All of Them. Together. For a while there, companies were disproportionately focused on search marketing. And then, they were focused on social media marketing. Next, content marketing. All with a little mobile mixed in. … My…

06/01/2015
Zuhören statt Abhören – Die feine Linie zwischen erwünschtem Service und Spionage

In den vergangenen Monaten hat mich das Thema Big Data, Analytics und Personalisierung im Zusammenhang mit dem Tracken von Kunden- bzw. Surfverhalten stark umgetrieben. Jeder kennt das Thema ja: Cookies – und nicht nur die – erfassen, wo man im Netz gesurft hat und wofür man sich interessiert, was man vielleicht kaufen möchte. Plötzlich tauchen…

20/10/2014
More than just a Vague Concept – Getting Content Marketing right

Content marketing is currently on everyone’s lips – that is to say, on marketers’ lips. Customers are apparently just waiting to be won over with great new content. Critics are quick to decry content marketing as a vague concept that is little more than hot air. I don’t quite share that opinion, but I do…

08/10/2014
Old Marketing Playbooks are dead – We need YOU, Social, Content and PR Guys

I am a strong believer in quality content and try to push that as much as I can. My recent German language blog entry on Content Marketing will be live in English language as soon as possible. Stay tuned. Here are some impressive numbers on the failure of old Marketing and the alignment we need…

10/09/2014
Big Data, Zahlenautismus, Dünnbrettbohrer, digitales Marketing

Die Tage bin ich über zwei Beiträge zum Thema Big Data und Marketing gestossen, die wiederum mir aufgestossen sind. In einem der Beiträge nimmt Anne Schüller die Zahlenhörigkeit der Manager aufs Korn. Einige Kernzitate: Die Big-Data-Flut ist Chance und Risiko zugleich Ein Zuviel an Daten ist heute die Norm. Zahlenautismus ist eine bedrohliche Folgegefahr. ……

06/08/2014
10 Ingredients for a Successful ‘System of Engagement’ in Marketing [Posting]

OR From Mass Marketing to ‚Systems of Engagement‘ (with special Focus on B2B) This article is based on a presentation I gave end May at the DNUG Conference. It is no longer possible to ignore the fact that there has been a dramatic change in the way people buy products today due to the Internet,…

10/06/2014