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Schlagwort: SocialMedia

  • Faszination Social Media: Wie Facebook nach Dominanz strebt « kadekmedien’s Blog

    Die Facebook-Seite ist für Marketer ein unverzichtbares Werbemedium, mit dem man sich direkt an die Gesprächsbereitschaft signalisierende Zielgruppe wenden kann. Sie ermuntert Fans dazu, die Markenbotschaft ihren Kontakten zu empfehlen. Und mit den umfangreichen Statistiken aus dem Social Graph lassen sich wertvolle Erkenntnisse fürs Target Advertising gewinnen. Die Kehrseite dieser Erfolgsgeschichte liegt in der begrenzten…

  • Social Media needs cross-functional teams « Dachis Group Collaboratory

    Creating a cross-functional team is a way to scale your strategy and create a strong foundation for a social media program. Each member of the team should bring relevant expertise to the table. Most people turn to the “usual suspects” when putting together a social team: Marketing, PR, and Customer Service. However, there are other…

  • Social Media Leads Content Marketing: New Survey Reveals – via Jeff Bullas

    What is rather revealing is the continuing marketing importance of email marketing (e-Newsletters) in the marketing mix with a ranking at number two. This continues to affirm its importance via jeffbullas.com Blog Post from Jeff Bullas from January 2010. Nevertheless still interesting results, what we as marketiers do produce in terms of content. Posted from…

  • What the f**k is Social Media now? – via AllDigtalBlog

    WTF is Social Media NOW? View more presentations from Ankit Bathija. Great Social Media presentation! Posted from Digital naiv – Stefan63’s Blog

  • An Integrated Social CRM Process (via The Social Enterprise)

    via socialenterprise.it Great visualization of the impact Social Media has on Customer Relationship Management (CRM). Personally I don’t like the term Social CRM, but for sure Social Media has big impact on how we talk with our customers and prospects in the future. Posted from Digital naiv – Stefan63’s Blog

  • Marketers Put More Lead Gen Budgets Online – eMarketer

    Based on the quantity and quality of leads generated, companies said email was their best lead generation program, followed by live events, website registrations and webinars. The effectiveness of online channels, coupled with the fact that prospects indicate the web is the first place they look for more information, makes it natural for companies to…