Schlagwort: SocialMedia
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Der soziale Mitarbeiter – besser: Der Social Media-verantwortliche Mitarbeiter – The Social Employee Manifesto
Traditional relationships, roles and leadership models are being challenged every day in our post industrial, social web enabled, information driven, people centric business world. Old approaches to managing employees, with their roots in the industrial society are not adequate for hyper-connected, socially aware employees. We need a new paradigm for getting things done and for…
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Foursquare CEO crowned "king of social media" > So this happened. (Wired UK, July 2010)
So this happened. (Wired UK, July 2010) Ursprünglich hochgeladen von dpstyles™ „Foursquare co-founder Dennis Crowley is the new king of social media, according to the U.K. edition of Wired. In a long profile, the magazine says the location-based service has gone mainstream, found ways to make money and won over tech-savvy social marketers. Crowley, meanwhile,…
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Why Social Media Doesn’t Matter Anymore | from Duct Tape Marketing
The hype over social media still echos, but it just doesn’t really matter anymore. … Let’s stop measuring adoption of social media and go to work on simply measuring effective interaction in marketing. via ducttapemarketing.com Dieser Tage haben wir ja schon an diversen Stellen die Frage diskutiert, ob der Begriff Social im Umfeld Social Media,…
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Social Media No. 1 Emerging Channel for Lead Generation – eMarketer
… via emarketer.com Finally we are at a point, where it is clearly said, that we are not only for awareness reasons on the web and in Social Media. Yes, companies want to sell. They do want to generate leads. Social Media is in my opinion to generate better qualified leads. In addition it is…
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Nicht sehr komfortabel: Konversationen und Dialoge auf Twitter verfolgen – aber es gibt Twonvo
Die Diskussion, ob Twitter nun ein Nachrichtenkanal und Informationsmedium oder ein Soziales Netzwerk ist, wird ja kontrovers geführt – auch zwischen mir und Freund @larsbas. Für mich ist Twitter in erster Linie ein Nachrichtenkanal und das hat vor allem einen Grund, wie mir heute deutlich wurde: Konversationen sind in Twitter nur schwer nachzuvollziehen. Habe heute…
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B2B Spending on Social Media to Explode – eMarketer
In 2009, B2B marketers spent the largest portion of their social media budgets on customer communities, followed by podcasts and blogs. These tactics allow B2B marketers to share more relevant product or service information with their customers than they could with other social tools. via emarketer.com The spending for Social Media activities will explode in…
