The CMO, as the steward of the brand experience, must connect the dots of the company’s social efforts around the consumer.
… I hope that CMOs will take advantage of social to take a more active, transversal and business-focused role within the company. I call that broader transformation Connecting the Dots. I think social is a great place to start – if nothing else, because it’s so transparent for customers.
Finde die Grafik sehr gelungen, die verschiedene “Touchpoints” zu Social Media zeigt. Ansonsten ist es für mich ein No-Brainer, daß der Chief Marketing Officer hier vorangehen sollte.
