CMO: "Connect the dots of the company’s social efforts . . ." | Forrester Blogs

The CMO, as the steward of the brand experience, must connect the dots of the company’s social efforts around the consumer. 

The CMO must ochestrate social around the customer

… I hope that CMOs will take advantage of social to take a more active, transversal and business-focused role within the company. I call that broader transformation Connecting the Dots. I think social is a great place to start – if nothing else, because it’s so transparent for customers. 

Finde die Grafik sehr gelungen, die verschiedene “Touchpoints” zu Social Media zeigt. Ansonsten ist es für mich ein No-Brainer, daß der Chief Marketing Officer hier vorangehen sollte.

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