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Even more in Digital: You need to know your Customers
Are your digital channels the most effective ones? While digitization, overall, is a no-regrets play, some channels resonate more in certain industries. When we compared two retail brands, we found that social media converted consideration into purchases twice as effectively as other digital channels did. For two Italian banks we studied, online searches were found…
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Some of my Favorite Digital Marketing and Social Media Trends
Usually I don’t like the typcial 15 tips, 10 best blog posts. But here are some of my favorite marketing credentials included: 2. Blogging Will Continue To Dominate Lead Generation Creating great content and driving traffic back to your site will remain the best way to generate organic leads. This means if you aren’t blogging,…
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Interesting thoughts on technology in the Enterprise, the Cloud and Shadow IT
Interesting thoughts on technology in the Enterprise, the Cloud and Shadow IT. Whether it be budgetary constraints, technical limitations, security concerns or performance issues, not every application will make it to the cloud. This brings us to the hybrid enterprise, which is a mix of data center and cloud-hosted apps and data, and networks comprised…
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Mobile App hin und her – Guter Service braucht eine kollaborative Wissensbasis
Der Kunde ist eine Diva: Er hasst minutenlange Warteschleifen am Telefon, oberflächlich geschulte Agents und starre Skripts für den Service. Außerdem will er alles jederzeit, überall und das möglichst auch noch mit dem Mobilgerät, das er gerade in den Händen hält. via Kundenbindung heute – Mobile Apps verbessern den Service – MOBILE BUSINESS. Dieser kleine…
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IBM Verse – eine Einführung von Michael Wuerdemann
Zu IBM Verse habe ich ja hier und an anderen Stellen sehr viel geschrieben. Mein Kollege Michael Wuerdemann hat in diesem Video auf Deutsch erklärt, wie IBM Verse funktioniert. Ich denke, dies ist ein guter Überblick und natürlich warten wir alle darauf, endlich „hands on“ selbst mit dem Produkt zu arbeiten.
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Really less Email in 2014? Doesn’t feel like it – Waiting for IBM Verse
Beyond the problem description I couldn’t agree more on, the statement that 2014 less emails have been sent, surprised me. Doesn’t feel like it. Good posting reflecting the challenges we have, but we need to take into consideration, that business email even makes it more complex adding requirements like email archiving and compliance, file sharing,…
