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  • Nutzer treiben Enterprise Software – Das nächste große Ding » t3n News

    Allerdings wird der Treiber für die nächste Enterprise-Welle nicht sein, dass es interessante technische Entwicklungen im Bereich der SaaS-Angebote gibt. Der Treiber werden die Nutzer sein. Die Nutzer werden zunehmend fordernder werden in ihren Ansprüchen an den Arbeitsplatz und die zu nutzenden Tools. Das liegt vor allem daran, dass Dank iPhone, Android & Co. immer…

  • The new quality of Customer Experience and Relationship in the Age of Social Business

    I am busy these days planning some of the 2012 initiatives. One of my focus areas is to explain and spread, what Social Business means for Web and Customer Experience. In particular in Germany we are strong and even seem to be leading in using Social technologies within the enterprise. Customers like BASF, Bayer, Sennheiser,…

  • Customer Experience: Social & Web Merge And Become Hyper-Personal

    #12. Social & Web Merge And Become Hyper-Personal The idea of “social media” is going away. As social networks merge into our content, we will stop looking at them as separate things, and instead as one, integrated platform. One need only look at the Apache Rave (based on open social) concept to see how social…

  • The Web vs. Mobile Apps: How iOS and Android Are Disrupting The Open Internet

    The sometimes-blind rush towards mobile apps has begun to concern me. For one, there’s little question that the proprietary element of apps — including their developer APIs, associated app stores, and underlying run-time platform and ecosystem — represents a very slippery slope back to the old days before the broad adoption of open standards (which…

  • Marketers Look to Integrate Email, Social, Mobile – eMarketer

    Business executives said email, social media and mobile were all effective marketing channels for building customer loyalty and retention. In fact, 67% of business executives worldwide said email was a valued asset to achieving this goal, with 48% saying the same for social media and 35% for mobile. via emarketer.com Interesting numbers: 64 % of…

  • Discussions around Zero e-mail Policy

    The zero email policy isn’t really a policy at all.  It’s a fantasy.  …  The idea that a large organization is eliminating the only means of a communication technology that easily and efficiently enables any user to communicate with anyone else in the organization because of information pollution, is the operational equivalent of abolishing mobile…