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Das Monk-Prinzip hat ausgedient – Ordnung versus Chaos | Dr. Ulrich Kampffmeyer
Ein interessanter Beitrag von Ulrich Kampffmeyer, der über die vergangenen Jahre die deutsche Szene für Dokumentenmanagement geprägt hat. Schon immer hat er sich intensiv mit dem Thema Dokumentenablage und Compliance – welche Daten und Dokumenten muss ich nach gesetzlichen Vorschriften aufbewahren – auseinandergesetzt. Wir haben hier durchaus auch den ein oder anderen Strauss gefochten (Ich…
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Meine Mega-Trends 2012: Sprachsteuerung, soziale Netze im Business und Big Data » t3n News
t3n hat mich vor Weihnachten gefragt, welche 3 Megatrends ich für 2012 voraussage. Das ist meine Prognose: „Stefan Pfeiffer ist für das Marketing der IBM Collaboration-Produkte in Nordosteuropa zuständig. Als Blogger engagiert er sich intensiv zum Thema Social Business und er hat gerade die aus seiner wichtigsten Beiträge seines Blogs als Buch veröffentlicht. Twitter: @digitalnaiv.…
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Social Media Marketing in 2012: Create Your Branded Online Destinations – Forbes
Most importantly, choose one branded online destination to be your core branded online destination. This is the place where all of your online content and conversations will lead back to. It will be the central hub of your online presence and will become the go-to place for people to learn anything and everything about your…
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Selling is Dead. The Customer Community Killed it | The Social Customer
Great posting on how the sales process has changed in the age of Social Business and how and why businesses need to respond: They start their research doing one of two things: they search on Google (for Low- to Medium-Scrutiny products and services) or they talk to their peers (for Heavy-Scrutiny and Intense-Scrutiny products and…
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B2B Websites Become the Ultimate Social Destination | Social Media B2B
B2B Websites Become the Ultimate Social Destination In the consumer world, many companies send their visitors directly to Facebook. This strategy seems to be based on the fact that people are already on Facebook and why should companies encourage them to leave the environment. B2B companies will understand this year that it is more productive…
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Social Tools in 2011: From Consumer to Business – Simplicity is still key in social business success
We can talk about software, features, collaborative applications, and such, but people are still the weakest link. The complexity of features and options can weigh down any social business effort. Simplicity is still key in social business success. People are empowered not by the complexity of the tools that they use, but rather by how simple and…
