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Kategorie: English language articles

  • Apple Doesn’t Target Markets. It Targets People

    Apple has never (to my knowledge) marketed Macs to enterprise customers, and only hired a skeleton sales crew to sell to such customers, … It targets people. It focuses on users. And Apple lets them decide how and where they’ll use its products. This sounds simple, but in my experience very few companies think this…

  • New Survey Shows IBM Business Partners Expect Social Media to Drive Sales

    Forty-five percent of IBM (NYSE: IBM) Business Partners are experimenting with a social media business strategy to generate new revenue streams; however, three quarters say they still are uncertain how to apply it as an effective sales tool, according to survey results from 1,000 IBM worldwide partners released today. The proliferation of social media outlets…

  • The Content Economy by Oscar Berg: The business case for social intranets

    If an organization really considers innovation to be important, it should engage everyone and make innovation everybody’s business. It should provide a ping-pong table, give every coworker, partner and customer a racket to play with, and invite them to play.  …Most people will, if they‘ don’t already, come to understand that a social intranet is…

  • Advertising: How Facebook Became the Biggest CRM Provider – Advertising Age – Digital

    For many marketers, their Facebook fan bases have become their largest web presence, outstripping brand sites or e-mail programs either because a brand’s traditional web-based „owned media“ is atrophying or because more consumers are migrating to social media. via adage.com In my opinion wrong question: Facebook OR corporate web site. Companies need a supplemental strategy…

  • Educating your salespeople about the new B2B sales cycle – MarCom Professional

    We’re in a world now where sales and marketing coexist throughout the entire sales process. Buyers are evaluating your offerings throughout the sales process based on what the salesperson does and says AND what they see and do on the site and in social media. … Savvy marketing and sales professionals understand that sales and…

  • Facebook is the new Google – msnbc.com – Who cares? This is not the problem!

    Like Google, Facebook isn’t overly concerned about our privacy concerns. Keeping people’s information private is not the point, and it never will be. The promise of connecting you to people, or you to information, comes at the cost of sharing some of your own information. … Google is fighting a lot of different wars now.…