Kategorie: English language articles
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The Social Media Press Release is not the end of the PR agency
You don’t need a PR agency (especially one that does not get the social web). You need a blog. via socialmediatoday.com Very interesting and valuable posting by Maddie Grant on how to write Social Media Press Releases replacing the traditional press release. It is important to realize that you do reach different audiences in the…
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Seven Things Your Organization Must Do Because Of Social Media | Forrester Blogs
The Web changed everything–recruiting, hiring, consumer expectations, customer support, marketing strategies, IT investments, corporate structure, job responsibilities, workplace skills, employer/employee relations and more. Social Media is already doing the same, and with consumer adoption continuing and Facebook and Twitter extending their reach with new tools that enable the social web, we are nowhere near the…
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You Can’t Be Half-Pregnant | Six Pixels of Separation – By Mitch Joel at Twist Image
When it comes to Social Media, Customer Service and Marketing, you have to do it right, and it has to be done as a fully committed core business value. via twistimage.com Dem ist nichts hinzuzufügen.
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The Informational, Relational, and Anticipatory Web – Vom Web 1.0 zum Web 3.0
Ein sehr interessanter Posting (und Video) von Bret Simmons zur Entwicklung des Web, vom Web 1.0, in dem primär Webseiten potentielle Interessenten informiert haben, zum Web 2.0, das durch Beziehungen und Interaktion geprägt ist (oder zumindest geprägt sein sollte). Web 1.0 is informational. … Having a Web 1.0 is necessary for your business, but nowhere…
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Content strategy is, in fact, the next big thing « Brain Traffic Blog
Most companies can’t sustain social media engagement because they lack the internal editorial infrastructure to support it. They don’t have a content strategy. It’s not that this hasn’t been a problem for years. It’s simply that social media has made the problem more obvious (and more public) than ever before. via blog.braintraffic.com So true. Social…
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Pull marketing tactics such as search, blog and social media generate cheaper leads | eMarketer
Pull marketing tactics such as search, blog and social media generate cheaper leads than more traditional outbound efforts, according to data from inbound online marketing platform HubSpot. The “2010 State of Inbound Marketing” report indicates that spending on lead generation is 60% less among companies that devote at least one-half of their budget to inbound…
