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Kategorie: English language articles

  • Why Marketers Fail at “Social” – ROI of Social Media (again) | Social Media Today

    Have we been brainwashed into thinking that everything must show production of tangible results because of decades of thinking this way? This behavior reflects management methods that stem from the industrial era where “production” was the driver of results.  We have become so obsessed with results that we’ve failed to understand what, besides production thinking,…

  • The Social Web: Removing The Noise | Six Pixels of Separation

    Don’t add more noise to your life.. start removing the noise. It’s not important to follow every Blog, and it’s impossible to listen to every Podcast. If you’ve spent more than five minutes on Twitter, the river of tweets and the speed with which they flow makes every conversation look, feel and last a couple…

  • 5 Keys to Success with Content Marketing – Junta 42

    The keys to success in content marketing: Understanding the informational needs of your customers Knowing how those informational needs mix with your marketing goals and objectives Developing a content program around those needs Being consistent (content marketing is a marathon, not a sprint) Listen and continually evolve the program Failure in content marketing: Selling, rather…

  • 5 Steps to Bridge Social Media and Security « The Marketing Journalist

    Businesses need to put security front and center in order to protect brand and customer confidence while learning to adopt the right controls, user education and policies. 5 Steps to help you navigate social networking without losing control: 1. Understand your user landscape – Run a social computing survey on how your users are currently using…

  • Smashing Silos – Five steps to encourage collaboration (Evan Rosen in Business Week)

    No business, institution, or government agency is immune from silo syndrome in which barriers develop among the organization’s many parts. But adopting collaborative culture, processes, and tools can keep silo syndrome in check and create greater value. via businessweek.com< The silo syndrome is existing and blocking collaboration – and Knowledge Management, and Enterprise 2.0, and…

  • Why You Need a Strategy for Social Media – eMarketer

    Most companies find social media useful as a marketing and communications tool, but many companies also use social channels for sales, customer service, IT and more. Although companies may use social media for several discrete business purposes, they should work toward integrating social media expertise into functional teams. Silos of expertise should be avoided. via…