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  • How Are Email, Facebook and Twitter Audiences Different? – eMarketer

    “Consumers don’t silo their engagement with brands to a single channel, instead they tend to ‘layer’ marketing channels on top of one another to meet their different objectives,” said Morgan Stewart, principal, ExactTarget’s research and education group, in a statement. Overall, 94% of daily email users subscribed to marketing messages. Two-thirds of daily Facebook users…

  • The ROI of Social Media Marketing: More than Dollars and Cents | Forrester Blogs

    An affective Social Media Marketing Balanced Scorecard considers metrics from four different perspectives: Financial: Has revenue or profit increased or costs decreased? Brand: Have consumer attitudes about the brand improved? Risk Management: Is the organization better prepared to note and respond to attacks or problems that affect reputation? Digital: Has the company enhanced its owned…

  • Intranets will become social

    A very interesting posting by Oscar Berg on Why traditional intranets fail today’s knowledge workers. A lot of very true observations: It’s not a coincidence that many knowledge workers find it much easier to find information on the web than in their internal systems and that the intranet plays a marginal role in their daily…

  • How Are You Using iPad For Business? | Forrester Blogs

    I am currently hearing about three business scenarios for iPad and tablets, but I’d love hear of your experiences, plans, concerns, or frustrations. Ping me at tschadler(at)forrester(dot)com. Here are the three scenarios: Sales people out in the field. …. Executives on an overnight trip. No, iPad doesn’t replace a laptop (at least not yet; more on this below).…

  • How Social Media Has Radically Altered Advertising (Mashable) – Or: Power to the People

    Marketing has traditionally focused on the four “Ps”: Product, Price, Place and Promotion. Social media has morphed into the fifth, and possibly most important “P”: People. A people strategy is at the center of today’s dynamic and fluid social marketing mix. John Janitsch of Duct Tape Marketing has another take on the four Ps, and…

  • Who the $%^&^% cares about the ROI of Enterprise 2.0? | AIIM Enterprise 2.0 Blogs

    E-mail is dial tone. Companies couldn’t exist without it. Nobody would think about calculating its „ROI.“ The adoption of social technologies in the enterprise is headed there. By the time your organization conducts one of those long-winded ROI analyses by an expensive consultant about whether to deploy social technologies, your competitors will have already done…