Kategorie: English

Facebook’s Culture Problem May Be Fatal – The Conversation – Harvard Business Review

Facebook is behaving as though it owned not only its proprietary technology platform but the friendship networks created on it. It doesn’t. Millennials believe that ownership of their networks of friends belongs to them, not Facebook, and resist their commercialization. … Ownership in the social media world of networks is different from selling products and…

29/05/2010
4 of 10 iPhones Sold to Enterprise Users – (Not only) The walls of traditional Enterprise IT break down

The idea is pretty much dead that the iPhone is just for your personal life. But to see that 40 percent of iPhone sales are for the enterprise is a bit of shocker. … Will Android devices have the same potential? We think so. It’s not your uncle’s enterprise anymore. It’s mobile. It’s more savvy…

28/05/2010
B2B Marketing: Currencey of getting information from people is trust and exchange of value

We should all take a lesson from Facebook and understand that getting information from people is not a zero-sum game. It’s a gradual process—the currency of which is trust and exchange of value. via socialmediatoday.com Great summary! Title of Christopher Koch’s posting is „How Facebook’s Privacy Disasters Will Change B2B Marketing“.

23/05/2010
Beyond Google: SEO and the Social Web – Online Marketing Blog

Inspired by Adam Singer’s graphic Developing and promoting optimized content to relevant networks creates a Social and SEO cycle that expands reach, grows community and improves search engine visibility. … You can focus all your efforts on Google SEO, or you can develop a bigger picture perspective that creates additional relevant traffic channels to your…

18/05/2010
Surprising: B2B marketers use Social Media more extensively than B2C – eMarketer

Business.com found in 2009 that those B2B marketers who do use social media tend to do so more extensively than their business-to-consumer counterparts. via emarketer.com Very interesting. I was not expecting that B2B is using Social Media-tools more extensively than B2C. Depending on the channel used I did expect different results.

17/05/2010
The Social Media Press Release is not the end of the PR agency

You don’t need a PR agency (especially one that does not get the social web). You need a blog. via socialmediatoday.com Very interesting and valuable posting by Maddie Grant on how to write Social Media Press Releases replacing the traditional press release. It is important to realize that you do reach different audiences in the…

13/05/2010