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Kategorie: Marketing

  • What makes a Good Website? My Personal Preferences

    It annoys me every time I’m out somewhere and use my iPhone to check a website for some information I urgently need: the page comes up small and illegible on the screen. That just won’t do in the mobile era we live in today. Companies need to set up their websites so they work properly…

  • Infografik: B2B Online-Marketing und Social-Media

    Zu den wichtigsten Kanälen im B2B Social-Media-Marketing gehören u.a. Social-Communities. Source: Uploaded by user via creative360 on Pinterest via Infografik: B2B Online-Marketing und Social-Media ›› B2B Online-Marketing Blog.

  • Meet the C-Suite: The Chief Marketing Officer Must Focus on the Customer

    According to the following IBM CMO study infographic, the biggest problem CMOs have is adapting to the customer-centric social landscape. It’s not about market trends — it’s about the customer. Additionally, it’s not about the data, it’s about how data can help build relationships. via cmswire.com I like this infographic verymuch. What I like even…

  • Why do so many marketers still not get social media? | Social Media Today

    My thoughts: So in other words they’re not building communities at all, they’re just pushing content out to as many people as possible, on as many platforms as possible.  I dare say this shotgun approach will make it even more difficult to determine the ROI they complain about in the previous section, because there is…

  • Was macht eine gute Webseite aus? Meine persönlichen Präferenzen

    Und es ärgert mich jedes Mal, wenn ich auf meinem iPhone unterwegs dringend eine Webseite surfe, um an eine gerade wichtig benötigte Information zu kommen: Die Seite erscheint nur klein und unlesbar. Leute, das kann es im mobilen Zeitalter einfach nicht sein. Unternehmen müssen ihre Webseiten heute so aufsetzen, dass sie mobile Endgeräte möglichst optimal…

  • The new Role of Chief Marketing Technology Officer

    via venturebeat.files.wordpress.com Line of business, in particular Marketing, influences more and more technology purchasing decision. This infographic is recommending a Cheif Marketing Technology Officer, who understands both, Marketing and Technology, in particular Digital Marketing and Customer Relationship Management. Posted from Digital naiv – Stefan P.’s Business Blog