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Kategorie: Marketing

  • Customer Experience: Social & Web Merge And Become Hyper-Personal

    #12. Social & Web Merge And Become Hyper-Personal The idea of “social media” is going away. As social networks merge into our content, we will stop looking at them as separate things, and instead as one, integrated platform. One need only look at the Apache Rave (based on open social) concept to see how social…

  • Marketers Look to Integrate Email, Social, Mobile – eMarketer

    Business executives said email, social media and mobile were all effective marketing channels for building customer loyalty and retention. In fact, 67% of business executives worldwide said email was a valued asset to achieving this goal, with 48% saying the same for social media and 35% for mobile. via emarketer.com Interesting numbers: 64 % of…

  • Become a Social Business – Lessons for Marketing (and the whole company)

    They’re trying to integrate social media into their old ‘marketing mix’ rather than understanding the whole purpose of social media. They’re missing the point by throwing out one-way marketing messages like before, screaming things like ‘Buy This’ and ‘Get your 20 per cent discount today! … This traditional, one-way marketing doesn’t work anymore. Consumers are…

  • Social Media Poll Results: Fear of Losing Control Still an Issue (via MITSloan)

    1. “In your organization, what business functions are getting the most value from social media tools?” 2. “Do you think social media tools will replace email at work?” 3. “What do managers fear most about social media use in your organization?” via sloanreview.mit.edu Interesting – not very surprising results. Marketing has most benefit out of…

  • CMO’s unter Druck von allen Seiten: Marketing ROI, „soziale Kunden“ und „Big Data“

    Nun habe ich mir endlich einmal die Zeit genommen, die IBM CMO Studie durchzulesen. Weltweit wurden über 1.700 CMO’s und Marketingdirektoren befragt. Die Studie kann hier heruntergeladen werden. Ich habe natürlich als Marketingmitarbeiter meine ganz eigene Perspektive und Meinung zu den Ergebnissen. In short, customers can see—and say—more about the organizations they deal with than…

  • Fahrendes Volk unterwegs im JamCamp-Bus

    Fahrendes Volk unterwegs im JamCamp-Bus

    Nun ist sie also vorbei, die IBM Social Business Bustour mit anschließendem JamCamp in Frankfurt. Während der Tour war ich so beschäftigt, dass ich nicht dazu gekommen bin, meine Gedanken niederzuschreiben. Das haben andere getan und ich werde die Beiträge natürlich sammeln und dokumentieren. Los ging es für mich sehr früh am 10. Oktober mit…