Schlagwort: CMO
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The new Role of Chief Marketing Technology Officer
via venturebeat.files.wordpress.com Line of business, in particular Marketing, influences more and more technology purchasing decision. This infographic is recommending a Cheif Marketing Technology Officer, who understands both, Marketing and Technology, in particular Digital Marketing and Customer Relationship Management. Posted from Digital naiv – Stefan P.’s Business Blog
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[EN] Why C-Level Should Get Used to Less Control – Forbes
Social media is an important part of how leaders can communicate with their employees and external stakeholders, but Groysberg warns it’s only a tool: “Fundamentally, if you try to build a conversation-powered corporation, technology can help you, but without dedicated leadership and an inclusive culture, it won’t happen.” The real goal, he says, should be…
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Demand Generation for the C-Suite: How to Hit the Right Spot – The Marketing Journalist
The C-level isn’t going to take a cold call or enthusiastically sit through a sales-oriented or product-centered webcast, so make sure your demand gen efforts are holistic by developing content across key topics that these individuals will find relevant, and deliver that content through appropriate channels. via cindykimblog.wordpress.com Very true statement by C. Edward Brice.…
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The Fortune 100 League of Extraordinarily Social CMOs (infographic) | Seek Omega
Fortunately, there are at least 20 executives in the Fortune 100 that understand social. We’ve highlighted them here: via seekomega.com Nice infographic on CMO’s and their acceptance of social. Jon Iwata from IBM ranked as #7. Posted from Digital naiv – Stefan63’s Blog
