Schlagwort: DigitalesMarketing
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Marketing to the “Connected” Generation
Think about it! This is the “connected” generation, those 18-34 year olds who are now responsible for $500 billion in internet spending each year. And in just a few more years, they will make up 75% of the workforce. Here are a few characteristics of this group that should impact your marketing strategies:# They’re connected…
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Even more in Digital: You need to know your Customers
Are your digital channels the most effective ones? While digitization, overall, is a no-regrets play, some channels resonate more in certain industries. When we compared two retail brands, we found that social media converted consideration into purchases twice as effectively as other digital channels did. For two Italian banks we studied, online searches were found…
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Zuhören statt Abhören – Die feine Linie zwischen erwünschtem Service und Spionage
In den vergangenen Monaten hat mich das Thema Big Data, Analytics und Personalisierung im Zusammenhang mit dem Tracken von Kunden- bzw. Surfverhalten stark umgetrieben. Jeder kennt das Thema ja: Cookies – und nicht nur die – erfassen, wo man im Netz gesurft hat und wofür man sich interessiert, was man vielleicht kaufen möchte. Plötzlich tauchen…
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More than just a Vague Concept – Getting Content Marketing right
Content marketing is currently on everyone’s lips – that is to say, on marketers’ lips. Customers are apparently just waiting to be won over with great new content. Critics are quick to decry content marketing as a vague concept that is little more than hot air. I don’t quite share that opinion, but I do…
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Old Marketing Playbooks are dead – We need YOU, Social, Content and PR Guys
I am a strong believer in quality content and try to push that as much as I can. My recent German language blog entry on Content Marketing will be live in English language as soon as possible. Stay tuned. Here are some impressive numbers on the failure of old Marketing and the alignment we need…
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Content Marketing – mehr als neuer schwammiger Begriff
Content Marketing ist derzeit in aller Munde. Also in den Mündern der Marketiers. Die potentiellen Kunden sollen (und wollen?) durch tolle Inhalte überzeugt werden. Falk Hedemann bezeichnet den Begriff als schwammig und vermutet, dass eine neue Sau durchs Dorf getrieben wird. Ich bin da nicht ganz dabei, sondern denke, dass gute Inhalte auf jeden Fall…
