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Schlagwort: ROI

  • Influence is not a Mathematics Game | Social Media Today

    Influence is from the relationships that we build within our community. What do the people that know you or are exposed to you on the social media profiles say about you? What stands out about you that makes them even think about you, visit your blog, tweet you on Twitter? via socialmediatoday.com So true. It…

  • The Content Economy by Oscar Berg: The business case for social intranets

    If an organization really considers innovation to be important, it should engage everyone and make innovation everybody’s business. It should provide a ping-pong table, give every coworker, partner and customer a racket to play with, and invite them to play.  …Most people will, if they‘ don’t already, come to understand that a social intranet is…

  • Who the $%^&^% cares about the ROI of Enterprise 2.0? | AIIM Enterprise 2.0 Blogs

    E-mail is dial tone. Companies couldn’t exist without it. Nobody would think about calculating its „ROI.“ The adoption of social technologies in the enterprise is headed there. By the time your organization conducts one of those long-winded ROI analyses by an expensive consultant about whether to deploy social technologies, your competitors will have already done…

  • Zur Meßbarkeit von Lead-Generierung: B2Bs Still Struggle to Tie Leads to Marketing Touchpoints – eMarketer

    Nearly half of B2B marketers surveyed said their highest level of lead generation measurement capability was to give all credit to the last marketing touchpoint. Fewer were able to employ more sophisticated techniques that would more accurately attribute lead generation across multiple touchpoints, and a fifth of marketers did not use this type of measurement…

  • Marketers: Schon genervt von Social Media? – eMarketer

    But even though marketers are on board with the idea that social is key to their overall strategy, many are sick of hearing about it. In addition to being one of the most important buzzwords, social media was considered the most annoying, with nearly 30% of executives tired of it. Twitter, specifically, got on the…

  • Why Marketers Fail at “Social” – ROI of Social Media (again) | Social Media Today

    Have we been brainwashed into thinking that everything must show production of tangible results because of decades of thinking this way? This behavior reflects management methods that stem from the industrial era where “production” was the driver of results.  We have become so obsessed with results that we’ve failed to understand what, besides production thinking,…