Schlagwort: SocialMedia

Social Media vs Social CRM vs Social Business vs Enterprise 2.0 (via CloudAve)

Social Media: Simply put when I hear social media I think of another channel comprised of various social sites such as Twitter and Facebook. These channels much like existing channels (phone, email, chat support, etc) need their own processes, guidelines, governance, and forms of accountability. … Social Business: This is the evolution of business and…

27/04/2011
"We want the ‚IBMers‘ to be the corporate blog and the corporate Twitter ID" « Social Media @ IBM

At IBM, we don’t have a corporate blog or a corporate Twitter ID because we want the ‘IBMers’ in aggregate to be the corporate blog and the corporate Twitter ID. “We represent our brand online the way it always has been, which is employees first. Our brand is largely shaped by the interactions that they…

27/04/2011
Social Media-Gedanken für republica und Eröffnung des Koblenzer UCC

Kommende Woche wird eine spannende Woche. Dienstag (12. April) wird das University Competence Centers for Collaborative Technologies powered by IBM (UCC-CT) an der Uni Koblenz feierlich im Rahmen der KoFoBis-Veranstaltung eröffnet. Und zwischen dem 13. und 15. April bin ich auf der re:publica in Berlin. Beide Male steige ich in die Bütt: In Koblenz nehme…

09/04/2011
[EN] Sharing Content to Show Thought Leadership – eMarketer

Creating, finding and sharing compelling content can prove to consumers that a company knows its territory, is a thought leader in its industry and wants to help customers keep up-to-date on important developments. … But content curation is not a low-touch activity, and according to HiveFire the greatest challenges are creating content that is original…

09/04/2011
B2B Marketing in a Digital World (Video by Google)

This is a great video, why Social is so important even in B2B Marketing and why we call it Social Business. Thank you, Richard Robinson, Head of Business Markets, Google UK

25/03/2011
Das "Zerfledderphänomen" im Social Web – Von Activity Streams, Social Analytics und der sozialen Inbox

Dieses Posting ist auf silicon.de erschienen, wo ich in regelmäßigen Abständen Beiträge publiziere. Das Phänomen beschäftigt mich nun schon eine Weile und noch ist keine wirkliche Lösung da: Wer auf verschiedenen Plattformen im Web 2.0 oder Social Web unterwegs ist, merkt schnell, wie Kommunikation und Diskussionen zerfasern oder zerfleddern. Das geschieht an verschiedenen Stellen. So…

23/02/2011