Catching up to Mobile – ClickZ – New challenge for Marketing, not only in B2C

„Regarding the pace of change, we believe more users will likely connect to the Internet via mobile devices than desktop PCs within five years.“

–The Mobile Internet Report, Morgan Stanley, 12/09

What will this mean for B2B? What doe we need to provide on mobile devices in the B2B-space? How do we need to support mobile in Marketing? Which features do we as Lotus need to provide?

I believe the new features we as Lotus do provide on Blackberry together are showing the direction. It is more than E-Mail. It is about offering Instant Messaging, Social Networking, Social Software and Office on mobiles devices. For sure not only on RIM.

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