Educating your salespeople about the new B2B sales cycle – MarCom Professional

We’re in a world now where sales and marketing coexist throughout the entire sales process. Buyers are evaluating your offerings throughout the sales process based on what the salesperson does and says AND what they see and do on the site and in social media. …

Savvy marketing and sales professionals understand that sales and marketing must work together to move prospects through the sales cycle. This is especially important in the complex sale with long decision making cycles and multiple buyers that must be influenced. The good news is that Web content can drive people through and even shorten the complex sales cycle.

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The most successful B2B companies are those where salespeople and marketers work together to move people through the sales process.

Great summary and statement, where we are in Sales and Marketing influenced by Social Media today.