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Marketing: Why not focus on 70% of B2B Buying Processes, which are completed before Sales get involved?
A series of interesting facts and figures, which should make every marketer rethink their content offerings. A little bit black and white and banging on Marketers (while not covering the other side of the house, the Sales force, which very often only sees Marketing as the T-Shirt and Coffee Cup department). The truth is in…
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The Dark Side of Wearables: It will remain up to the Consumer to determine the Risks of Wearing
„In our lives, conveniences seems to trump privacy every time.“ Basil Hashem A very interesting article by Teena Hammond on privacy with a lot of great quotes. And of course wearing an Apple Watch – whichs main purporse currently is to do my exercises and keep track of my activities – I feel affected. My…
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Wein-erlei: Einige Weinnotizen von Mosel, Pfalz und Nahe
Hier einge kleine „Verkostungsnotizen“ der vergangenen Wochen. Ich habe mir j Der Höhepunkt der vergangenen Wochen waren die Riesling-Weine von Kallfelz, die ich erstmals in einem Restaurant getrunken und dann bestellt habe. Herausragend ist für mich der Gutswein für € 6,20, mineralisch mit schönen Fruchtaromen. Und die Lagenweine sind auch herausragend fair gepreist. Mehr dazu…
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Customers want a transaction-oriented, business-like, respectful customer service experience
This is what it will come down to: a transaction-oriented, business-like, respectful customer service experience where yes, the rep knows the customer’s name and history — and then is able to address the query or issue on the spot. Without risking personal data and without trying to cross sell and up sell. So the answer…
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Gartner-Analystin Annette Zimmermann: „Die Brille wird zum Handy.“
Interessante Statements zur Zukunft der SmartPhones. Werden Datenbrillen und – als jemand, der sich gerade an die Apple Watch gewöhnt – andere intelligente Devices wie eben Smart Watches in 10 Jahren die Smart Phones? Was meint Ihr? Oder um mit Martin Weigert zu sprechen: Intelligente, vernetzte Devices ermöglichen künftig Lösungen, die bisher gar nicht vorstellbar…
