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  • Selling is Dead. The Customer Community Killed it | The Social Customer

    Great posting on how the sales process has changed in the age of Social Business and how and why businesses need to respond: They start their research doing one of two things: they search on Google (for Low- to Medium-Scrutiny products and services) or they talk to their peers (for Heavy-Scrutiny and Intense-Scrutiny products and…

  • B2B Websites Become the Ultimate Social Destination | Social Media B2B

    B2B Websites Become the Ultimate Social Destination In the consumer world, many companies send their visitors directly to Facebook. This strategy seems to be based on the fact that people are already on Facebook and why should companies encourage them to leave the environment. B2B companies will understand this year that it is more productive…

  • Social Tools in 2011: From Consumer to Business – Simplicity is still key in social business success

    We can talk about software, features, collaborative applications, and such, but people are still the weakest link. The complexity of features and options can weigh down any social business effort. Simplicity is still key in social business success. People are empowered not by the complexity of the tools that they use, but rather by how simple and…

  • Social Web: We are entering the golden age of civic engagement – Forbes

    But lost in the mix in conversation so far is what’s perhaps the most astonishing development in 2011:  the rapid ascendance of a social web that is connecting many different kinds of participants previously left out of the conversation.  The Web today is truly more social — more connected, more diverse, more inclusive.  Forget, for…

  • 2012: Think Social Business, live Community Centric Strategy

    5C’s as the engines of Social Business: Competition – Commitment – Content – Context – Collaboration. via thestrategyweb.com Another great posting from my buddy Martin Meyer-Gossner. He writes: Social Business us about people and culture … and identifies key drivers of Social Business. Great reading! Posted from Digital naiv – Stefan63’s Blog

  • Zwischen Watson und Siri – Sprachsteuerung als nächste Evolution

    Nach der Einführung und dem Erfolg des iPads haben wir den Touchscreen als neues Eingabemedium gefeiert. Wir streicheln den Bildschirm den Monitor, eine Revolution in der Bedienung und eine grosse Herausforderung an die Software-Entwickler, die ihre Anwendungen entsprechend anpassen müssen. War’s das? Zu kurz gedacht. Die nächste (R)evolution wartet schon. Nach Tastatur, der Computermaus, nun…