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  • Become a Social Business – Lessons for Marketing (and the whole company)

    They’re trying to integrate social media into their old ‘marketing mix’ rather than understanding the whole purpose of social media. They’re missing the point by throwing out one-way marketing messages like before, screaming things like ‘Buy This’ and ‘Get your 20 per cent discount today! … This traditional, one-way marketing doesn’t work anymore. Consumers are…

  • Kein Bock auf Netzdialoge: Social Media-Kompetenzverlust der deutschen Elite | Ich sag mal

    Wer gibt sich auch schon gerne mit dem niederen Fußvolk ab, um ungefilterte Meinungen über das eigene Schaffen zur Kenntnis zu nehmen und zu diskutieren – ohne die Weiße Riese-Funktion von Pressestellen, Assistenten oder Redenschreibern. In einer Welt der Sprachregelungen und Freigaben ist für einen offenen Schlagabtausch im Netz kein Platz. … Deutschland verliert den…

  • Your desktop of the future is likely to be a whole room — But don’t forget voice …

    We might be using one or two screens today in a desktop environment, but in the near future, every available screen in a room could extend our workplace beyond the constraints of an old user interface. via gigaom.com I do not completely agree. We shouldn’t forget the power and potential of voice. We have seen…

  • Social Media Poll Results: Fear of Losing Control Still an Issue (via MITSloan)

    1. “In your organization, what business functions are getting the most value from social media tools?” 2. “Do you think social media tools will replace email at work?” 3. “What do managers fear most about social media use in your organization?” via sloanreview.mit.edu Interesting – not very surprising results. Marketing has most benefit out of…

  • What is a Social Business? From antisocial to social

    This is an oustanding presentation on Social Business from Oliver Blanchard, a must view. Thank you to Michael Brito, how made me aware of the slides and wrote this posting about it: Principles of a Social Business Intro 7DEE View more presentations from Olivier Blanchard Posted from Digital naiv – Stefan63’s Blog

  • The Enterprise is Untagged and At Risk

    According to the research, poor or non-existent tagging of enterprise documents results in two-thirds of senior managers and directors being unable to access key information assets within their own organization, leading to repetition of work and poor workplace collaboration. Such unstructured or untagged information includes a variety of documents, from presentations to meeting notes to…