Kategorie: English

Few Companies Have Policy for Employee Use of Social Networks | eMarketer

Worldwide, only one-fifth of the companies surveyed had a formal policy for employee use of external social networking sites. Firms in the Americas and Asia-Pacific were somewhat ahead on this front, but the majority of respondents in all regions had no policy in place. Among companies that did have a policy, 63% claimed it was…

03/02/2010
By 2014, social networking services will replace e-mail for 20 percent of business users – Gartner

By 2014, social networking services will replace e-mail as the primary vehicle for interpersonal communications for 20 percent of business users. Greater availability of social networking services both inside and outside the firewall, coupled with changing demographics and work styles will lead 20 percent of users to make a social network the hub of their…

03/02/2010
Are marketers ready for this level of super-duper mega-hyper targeting? – SmartBlog On Social Media

As if the introduction of social networks wasn’t enough to further fragment online marketing opportunities, we now have to throw devices (and their new platforms) into the mix. Forrester’s Josh Bernoff explains that in the era of the “Splinternet,” “each new device has its own ad networks, format, and technology. Each new social site has…

01/02/2010
More users will likely connect to the Internet via mobile devices than desktop PCs within five years – ClickZ

Regarding the pace of change, we believe more users will likely connect to the Internet via mobile devices than desktop PCs within five years. –The Mobile Internet Report, Morgan Stanley, 12/09 via clickz.com What will this mean for B2B? What doe we need to provide on mobile devices in the B2B-space? How do we need…

30/01/2010
„Mobile phones and location-aware software are transforming social networks“ | The Economist

But arguably the most important contribution that the sites have made is to offer a free and immensely powerful set of communication and collaboration tools to everyone on Earth who has access to a broadband internet connection. This democratisation of technology is driving the socialisation of the web and fundamentally changing the way that people…

30/01/2010
"… Lotus is a strategic asset to IBM like never before" – Network World

Vulcan is a concept for a platform of online and on-premises capabilities, both old and new, integrated via an open framework on the back end and by analytic software on the front end. The first manifestation of Vulcan will come when IBM/Lotus releases a set of developer tools into beta later this year. The tools…

24/01/2010