Schlagwort: Marketing

Social Fresh: Social Media is the 3rd Era of the Web – Social Media Era Set to Peak in 2012

I’ve used the crappiest analysis to forecast how far out this trend should go. Assuming that social media has a similar hype cycle to Web 2.0, it should peak around the beginning of 2012 with the next phase of the web taking over around 2015 (see chart below). That said, there’s reason to believe the…

06/07/2010
Forrester kommentiert: Coremetrics Adds Sizzle To IBM’s "Exceptional Web Experience" Steak

Ein interessanter Artikel des Forrester-Analysten Tim Walters zur geplanten Coremetrics-Übernahme: I suggested that „Humans have lost the war against information overload. Only analytics can save us now. via blogs.forrester.com Eine starke Aussage, die manchem Skeptiker und Kritiker des Predictive Webs und von Social Analystics (siehe Schirrmacher und ausgewogener Jürgen Kuri) unangenehm aufstossen dürfte. Ich…

17/06/2010
Interview mit Markus Walter: „Weg von einer einseitigen Beschallung der Empfänger hin zum Dialog“

Vor einigen Tagen habe ich mich Markus Walter von Visuelle PR über das Thema Social Media unterhalten. Das Ergebnis hat er im Blog Pressearbeit.de von Visuelle PR hier veröffentlicht. Ich kopiere den Inhalt hier hinein, da doch viele Aspekte von Social Media behandelt werden. „Spannende Antworten zu seinen Erfahrungen mit Social Media gibt uns heute…

10/06/2010
Why Social Media Doesn’t Matter Anymore | from Duct Tape Marketing

The hype over social media still echos, but it just doesn’t really matter anymore. … Let’s stop measuring adoption of social media and go to work on simply measuring effective interaction in marketing. via ducttapemarketing.com Dieser Tage haben wir ja schon an diversen Stellen die Frage diskutiert, ob der Begriff Social im Umfeld Social Media,…

03/06/2010
B2B Spending on Social Media to Explode – eMarketer

In 2009, B2B marketers spent the largest portion of their social media budgets on customer communities, followed by podcasts and blogs. These tactics allow B2B marketers to share more relevant product or service information with their customers than they could with other social tools. via emarketer.com The spending for Social Media activities will explode in…

01/06/2010
YouTube – The Second Biggest Search Engine | Six Pixels of Separation

Does that seem hard to believe? YouTube (which is owned by Google) is the second largest search engine. … It’s more than just the traffic that online video generates. It’s also about the education. Recently, I was looking for a strong tutorial on the basics of Keynote. The default thought is to look at both…

31/05/2010