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Diskussion auf Facebook rund um den Mac-Einsatz bei IBM
Eine kontroverse und interessante Diskussion zum Für und Wider von Macs im professionellen Unternehmenseinsatz. Unbedingt die Kommentare anklicken! Die scheinen wohl nicht gleich eingeblendet zu werden, aber da liegt die Musik … Apple und IBM werden auch Thema auf der IBM BusinessConnect am 20.Oktober in Köln sein. Sascha Pallenberg und Axel Oppermann nehmen Stellung dazu.…
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Enterprise Mobility: Educate Employees and provide them with Tools they want to get Work done
An enterprise mobility strategy is, no doubt paramount and, less than half of the organizations surveyed have one in place. That leaves businesses vulnerable considering that, according to the survey, 77 percent of workers use personal devices to access work data; 70 percent use employer issued devices to access public Wi-Fi; 64 percent use consumer…
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Marketing: Why not focus on 70% of B2B Buying Processes, which are completed before Sales get involved?
A series of interesting facts and figures, which should make every marketer rethink their content offerings. A little bit black and white and banging on Marketers (while not covering the other side of the house, the Sales force, which very often only sees Marketing as the T-Shirt and Coffee Cup department). The truth is in…
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The Dark Side of Wearables: It will remain up to the Consumer to determine the Risks of Wearing
„In our lives, conveniences seems to trump privacy every time.“ Basil Hashem A very interesting article by Teena Hammond on privacy with a lot of great quotes. And of course wearing an Apple Watch – whichs main purporse currently is to do my exercises and keep track of my activities – I feel affected. My…
