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The new Role of Chief Marketing Technology Officer
via venturebeat.files.wordpress.com Line of business, in particular Marketing, influences more and more technology purchasing decision. This infographic is recommending a Cheif Marketing Technology Officer, who understands both, Marketing and Technology, in particular Digital Marketing and Customer Relationship Management. Posted from Digital naiv – Stefan P.’s Business Blog
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Lesetipp: Sachsenhäuser Krimis von Frank Demant
Privatdetektiv Simon Schweitzer im Gespräch mit seiner Freundin Maria: Sie: „Was hast Du heute so gemacht?“ Er: „Nix“ Sie: „Aber Schatz, das hast Du gestern schon gemacht.“ Er: „Ja, aber ich bin nicht fertig geworden.“ Genau solche Dialoge liebe ich den Sachenshäuser Krimis von Frank Demant. Die handelnden Personen sind schräg, Lebenskünstler, Sachsenhäuser, manche leben…
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Selling Social Business to the CFO | Enterprise Strategies | @Greg2dot0
A great reading. This time from Greg Lowe. We – the technologists – need to focus much more on talking business value. Check out the complete posting! What’s important to the business? To get started, we need to understand what businesses care about. In my experience, this can be broken down into 4 areas: Increase…
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Weinsprache – Nicht so süffig im Abgang?
Seit einiger Zeit beschäftige ich mich etwas intensiver mit Wein. Getrunken habe ich ihn immer gerne, aber nun schaue ich schon mal im Web nach, lese Blogs wie den von Michael Liebert und dortige Weinbesprechungen, bin Mitglied in 1-2 Communities wie 13Grad, baue mir eine Twitter-Liste auf und kaufe mir das ein oder andere Weinbuch…
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Social Technologies are changing the World – and the Enterprise – Harvard Business Review
The McKinsey-study has already been covered broadly. Nevertheless a good summary. And it always worth to spread some of the key findings: The business world knows (or thinks it knows) a lot about how social technologies are changing the world. With consumers spending gobs of time in online communities (more than 1.5 billion consumers around…
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SugarCRM becomes the core of IBM’s next-generation CRM » Ovum
IBM has a number of internal transformation projects under way, all of which have been brought into the CIO’s office. One very significant transformation is the move away from a traditional sales approach of micro-managing the sales representatives, toward “social selling”, which leverages a variety of technologies, social and otherwise. When IBM started developing this…
