Very interesting presentation with a lot of important statements. I really like the involvement of the whole company and the way from Social Media Monitoring to actionable Social Business Intelligence: Share streams of listening data internally as widely as possible to bring everybody closer to customers, and involve the whole company (not just marcomms) in…

I believe authenticity can exist in social media. I believe we can start and nurture online relationships into something meaningful and real.  Are there fakes out there, yes. Will there be people who will scam us and fool us into thinking they are real, yes. However, it doesn’t change the hope we have to believe…