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  • Aus der Reihe Lieblings-Werbespots: Wer wird denn gleich in die Luft gehen …

    Hier das Original, mit dem Satz „Wer wird denn gleich an die Decke gehen“ …. Und hier geht er in die Luft: Und natürlich ist Rauchen schädlich und nicht empfehlenswert.

  • Are marketers ready for this level of super-duper mega-hyper targeting? – SmartBlog On Social Media

    As if the introduction of social networks wasn’t enough to further fragment online marketing opportunities, we now have to throw devices (and their new platforms) into the mix. Forrester’s Josh Bernoff explains that in the era of the “Splinternet,” “each new device has its own ad networks, format, and technology. Each new social site has…

  • Aus der Reihe Lieblings-Werbespots: I’m walking … Aral

  • More users will likely connect to the Internet via mobile devices than desktop PCs within five years – ClickZ

    Regarding the pace of change, we believe more users will likely connect to the Internet via mobile devices than desktop PCs within five years. –The Mobile Internet Report, Morgan Stanley, 12/09 via clickz.com What will this mean for B2B? What doe we need to provide on mobile devices in the B2B-space? How do we need…

  • „Mobile phones and location-aware software are transforming social networks“ | The Economist

    But arguably the most important contribution that the sites have made is to offer a free and immensely powerful set of communication and collaboration tools to everyone on Earth who has access to a broadband internet connection. This democratisation of technology is driving the socialisation of the web and fundamentally changing the way that people…

  • "… Lotus is a strategic asset to IBM like never before" – Network World

    Vulcan is a concept for a platform of online and on-premises capabilities, both old and new, integrated via an open framework on the back end and by analytic software on the front end. The first manifestation of Vulcan will come when IBM/Lotus releases a set of developer tools into beta later this year. The tools…

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