Schlagwort: Facebook

Facebook is where you find the people you know, Twitter is where you find the people you should know | Social Media Today

A while back I came across a great quote: “Facebook is where you find the people you know, Twitter is where you find the people you should know.” … So what’s the conclusion then? Well, to put it in a very simple way … Facebook is more like a playground where you relax and have…

05/10/2010
Why IBM Could Be Bigger Than Facebook in Social Media | Fast Company

Though Facebook is the reigning social network, it is simply a ripple in the ocean of IBM’s vision for the new social organization. Businesses of all sizes need to think social across their intranets, extranets, the internet itself and the emerging mobile marketplace. Whether it’s about sharing information internally, with clients in a walled garden,…

21/09/2010
Advertising: How Facebook Became the Biggest CRM Provider – Advertising Age – Digital

For many marketers, their Facebook fan bases have become their largest web presence, outstripping brand sites or e-mail programs either because a brand’s traditional web-based „owned media“ is atrophying or because more consumers are migrating to social media. via adage.com In my opinion wrong question: Facebook OR corporate web site. Companies need a supplemental strategy…

24/08/2010
Facebook is the new Google – msnbc.com – Who cares? This is not the problem!

Like Google, Facebook isn’t overly concerned about our privacy concerns. Keeping people’s information private is not the point, and it never will be. The promise of connecting you to people, or you to information, comes at the cost of sharing some of your own information. … Google is fighting a lot of different wars now.…

21/08/2010
Is Facebook Killing the Web Site? | Social Media Today

Today, however, the emergence of social media is prompting more companies to re-examine their Web sites, which have become tired, outdated and uninspiring. It’s not that Web sites are going to disappear; it’s more that Web sites are going to need more than a fresh coat of paint to stay viable. Companies will think to…

16/08/2010
Faszination Social Media: Wie Facebook nach Dominanz strebt « kadekmedien’s Blog

Die Facebook-Seite ist für Marketer ein unverzichtbares Werbemedium, mit dem man sich direkt an die Gesprächsbereitschaft signalisierende Zielgruppe wenden kann. Sie ermuntert Fans dazu, die Markenbotschaft ihren Kontakten zu empfehlen. Und mit den umfangreichen Statistiken aus dem Social Graph lassen sich wertvolle Erkenntnisse fürs Target Advertising gewinnen. Die Kehrseite dieser Erfolgsgeschichte liegt in der begrenzten…

02/08/2010